Funnel
bofu
Benchmark
60%-80%
Solution
Depends very much on market & culture. For example if you operate in Spain or Latin America, show-up rate will be lower than in the United States or Germany. It also depends on your qualification process. If you put a call CTA on the lead sign-up thank you page (right at TOFU) then you will get more calls scheduled but your shop-rate will suffer because people are not yet emotionally invested into your company & solution