Funnel
mofu
Benchmark
50-75%
Solution
It's good that 50% of people jump off because otherwise you would block your calendar with low quality prospects. Having 5-10 questions in your application is good. Make sure that once people submit their application and they are presented with the opportunity to schedule a call, make it clear that they are not done yet with this process. But also make clear that they should only schedule a call if they can actually show-up. Having a follow-up sequence for people who submit application but don't schedule call will also help increase CR