Funnel
bofu
Benchmark
Goal: +300% (3X) Good: 2X Problem: 1-2X Emergency: <1X
Solution
Often ROI is generated through upsells and value ladders. If you sell a digital product with CLV < $100, you will struggle to break even. You would need to change your offer strategy and attach some upsell funnels. If you sell digital products and services, the revenue of digital products can be used to pay for your PPC costs while profits are generated through your service sales