What is the first thing that you need to know in order to build a coaching or consulting business?
Knowing your message, but what does that actually mean?
Very briefly, your messaging is going to be used on different platforms, for instance, networking events, people who join our programs, and
Really simply, if you’re starting a business, one of the first critically things to do is to actually start knowing what your message is, but that does not mean perfecting it.
So, knowing your message is really based on a formula that is; you're helping people do something so they can have, or become something. Probably heard me say this many times before if you watch my products, but it's one of the most critical things for structure, why? I was on the phone with one of my senior coaches last night, and I said, tell me about your calls that you had to do. He said, one of the people that I had was really great and when I asked him the message, they just went on and on about the message, how do you handle that situation? And I said give them the formula, or the structure that we use, so that when they start telling you the message they're doing it contained within a formula.
And it's very condensed, right? Because people have a tough time thinking through, what is it that I really want to say and then they get excited. Then everything they've been wanting to say for the last thirty, forty, fifty years comes out in one sentence and nobody understands it. So the structure is just really simple. You break it down. You're helping people do something like in my business, I'm helping you find your life story and message and package your products, programs, and services, that's what I'm helping you do. Now, you do these things for an outcome, right?
When you package your life story, your message, your products and programs and services together, there's an outcome that you get.
1) You could get clients. So I'm helping you do something so you can have something.
2) You can get clients consistently.
3) You could get clients that you love working with.
4) You could get clients that are coming to you instead of you chasing clients.
So notice all the different variations on the message, right? It's still about getting clients, but I could phrase it in multiple different ways.
So that's one benefit phrase, three or four different ways. I'm helping people do something so they can have something, getting clients with multiple different phrases and ways you can say it. So there's not one way to say a message makes sense.
Secondly, there should be another benefit. So I'm helping them do something, find their life story and message so they can end package products, programs, and services so you can get clients, whatever version of that. Number two, there's a second benefit, you're getting clients so you can have what? So you can have consistent income, so you can stop worrying about paying the bills? Now, all of this would change based on my perfect client.
If I'm going after clients that are really concerned about money, then I'm going to say something about being worried about paying the bills, but that's not actually our dream client, is not the person who's worried about paying the bills. Then I might say getting clients consistently so you can have your dream income, getting clients consistently so you can get to $20,000 of income a month, getting clients consistently so you get to a high seven figure income. Depending on who I'm talking to, the outcome is going to change. So that's why when forwarding your message, it's really important that you have a specific customer in mind.
Now, I know I'm mixing things in here, but just to be simple, if I was talking to a 45 year old woman who is transitioning out of her career, notice how the message changes. I'm helping career professionals find their life story and their message and package their products, programs, and services, so they can transition into their dream career, make a consistent income, help people, and have the dream lifestyle that they've always deserved. Little different, right? Because somebody who's working as a professional, doesn't have the dream lifestyle. They may not have the consistent income. They may want to help people and they're tired of being at a job, so they really have these other benefits that's why they want to do it they're not just worried about money. So notice the benefits; lifestyle, dream income, helping people. I like to stack it into the hard benefits and softer benefits. Hard benefits get clients. Hard benefits make money. Softer benefits make an impact, help people, have your dream lifestyle. So there's a move in between both of those.
You might be thinking for your business, Hey Ted, I don't teach business, I can't talk about money. There's still hard benefits. If you're teaching health, there's a benefit of maybe restoring the body to its full vitality. As a result of that there are outcomes that you could have been more energy and passion in your relationship. As a result of that, because you have restored your vitality. So you should always filter over any outcome that you're talking about in the message, to areas of the person's life so they see that it's applicable to their life and it's not a theory or a concept and particularly it's not jargon in the industry that you use that only you understand as an expert in data. Okay. That's really important.
That's my lesson on message. Really simple. These are bite sized lessons where you go implement. Now you write down, I help people do this so they can have that. You should circle your avatar at the top, 45 year old woman, 45 year old man, 35 year old persons, whatever. Sometimes when I do this, people go, but I'm going to work with men and women. I said, that's not the point, the point is to narrow down your message so you're speaking to one person. Then you can go, what if I'm speaking to men and women, how would I alter it? Then that's how the message comes through. Hope this serves you, I'll see you in the next video. There's five modules to this training. This is the first module. See you in the next one.