Instagram SEO

Unlike website SEO, instagram only has one search ranking factor. It’s your instagram profile name.

Step 1) Add a keyword to your name.

For example, our old name was BusinessAdviceGuys

While that name is good for people who already follow us, it doesn’t help the account show up in search.

We decided to add in the keyword ‘Instagram Growth’

Now that when someone searches for ‘Instagram Growth’ we show up in the number one spot

Make sure you keep your username in your profile name, to avoid confusion. Just add your keyword after a dash.

So, what keywords should you choose?

Use Ubersuggest

Go to neilpatel.com/ubersuggest

Type in your niche

Find a keyword

Enter keyword in name.

Now test. Track your profile visits to follower conversion, if it increases then keep that keyword. If it doesn’t, repeat until you find a keyword that does.

Next Steps

Use Ubersuggest to find a keyword

Test to see if the SEO increases