So let’s talk about funnel flow.
You typically should know this graphic which is our relationship graphic on a high level on what we do with the front end awareness stage, the relationship stage and the sales stage.
So what we do now is that we transfer that into a flow to build the funnel for your business.
From what we’ve seen in the past, the easiest way to do this is break it down and visualize what pages we need and the emails we will send.
The version we will build will be like this.
Step 1) Ad → Lead Magnet Landing Page
We will come up with a facebook ad, which will attract people to your lead magnet opt-in page, which is the page where they can enter their name and email in exchange for your lead magnet.
Step 2) Lead Magnet Delivery Email Sequence
After that, what happens is that we trigger an email that sends out the lead magnet. If you are in the EU, you need to do a double opt-in, which will create an email in between that will ask your prospect to verify, but we also have a flow for this.
Afterwords, if people opt-in, they come to a page where they then see the segway page. We call it the segway page because what we do there is that we get people from the free mindset to the buy mindset.
So people will get into the mindset that they signed up for this free offer, and then realize that you have another valuable product to offer them.
We build the page in a way that you come in, and see you will receive your free download in a few minutes via email. Meanwhile, please read the story below, which consists of a bunch of thought loops and curiosity statements, getting people to the end of the page where we include a call to action to book a call with us to learn more.
If they click the call to action, they will be sent to the sales application page for the call. If they click on the application, they will be sent to a page to fill out the application, then if they submit the application, there will be sent to a page to book the call.
This same system occurs multiple times throughout the funnel, with the main result being that the prospect will arrive at the application sales page and book a call with you and your team.
What happens if your prospect does not schedule a call right away? We want to nurture them.
We are now in the relationship builder stage.
In this stage, we send out a series of 7 emails which establish the beliefs we need them to have in order to schedule a call with us.
The main goal here is to build a relationship. But we also want people to click on a link that arrives at our application sales page, because in the end, that’s what we want. We want people to apply to work with us and schedule a call.
However, there may be people after 7 emails that still haven’t scheduled a call. That’s why after the 7 email intro sequence, we trigger another automation that is called the conversion sequence, which is typically 3 to 4 emails, where we’re much more on the selling side, still trying to get prospects to apply to work with us, and schedule a call.
We built a relationship, we provided value, we provided education. So in the conversion sequence, we want to sell the call, by presenting it as the vehicle to get the result they want.
This will be the the first iteration of the funnel.
Once this works, we can build lead retargeting, and call application retargeting. Lead retargeting will target people who have signed up, but have yet to schedule a call, and the call application retargeting, will retarget people who have viewed the call application page, but have yet to schedule a call.