Advanced Custom Audience Ideas
Here, youâll find a list of custom audiences you may not have tried yet.
DO NOT create all of these audiences at once. Itâll be a waste of time and you wonât be able to test them all immediately anyway.
Rather, when youâre looking beyond the usual suspects of audiences to test (like 1% lookalike of purchasers, etc.), reference this for new ideas.
Certain audiences may be hot right now and outperforming - make sure you ask if you need some guidance on which audiences may make good tests.
Note: all of these can be used to create NEW lookalike audiences for testing purposes. Some of these audiences will require non-Facebook data and/or a separate platform like Google Analytics or Google Tag Manager (i.e. the customer CSV ones, button clicks, etc.).
Most of these audiences can be further segmented by date range (7 days, 14 days, 30 days ⌠180 days, some of them can go to 365 days as well)
Implication: youâll never run out of new test audiences :)
All Web Traffic
All View Content
All Add To Cart
All Initiate Checkout
All Purchase
View Content >= 2x
ATC >= 2x
IC >= 2x
Purchase >= 2x
Customer CSV - Purchasers
Customer CSV - Abandon Carts
$0-25 Order Purchasers
$25-50 Order Purchasers
$50-75 Order Purchasers
$75-100 Order Purchasers
$100+ Order Purchasers
Lifetime Value
Product Specific (URL/Product ID) - VC
Product Specific (URL/Product ID) - ATC
Product Specific (URL/Product ID) - IC
Product Specific (URL/Product ID) - PUR
Top 5% Visitors On Site
Top 10% Visitors On Site
Top 25% Visitors On Site
3s Video Views
10s Video Views
25% Video Views
50% Video Views
75% Video Views
95% Video Views
Opened Instant Experience
Clicked Links in Instant Experience
Friends of Page Likers
FB - Everyone who engaged with your page
FB - Anyone who visited your page
FB - People who engaged with any post or ad
FB - People who sent message to your page
FB - People who saved your page or any post
IG - Everyone who engaged with your business
IG - Anyone who visited your business profile
IG - People who engaged with your post or ad
IG People who sent a message to your business profile
IG - People who saved any post or ad
Impulse Buyers - Purchase >= 1 + VC < 2
Non-Buyers/Bouncers - VC = 1
Brand Fans - FB Page Likers + IG Profile Likers
Brand Fans - FB Page Likers + IG Profile Likers + All VC
Brand Fans - FB Page Likers + IG Profile Likers + All ATC
Brand Fans - FB Page Likers + IG Profile Likers + All PUR
Top 20% of 20% Page Viewers
Top 20% of 20% Spenders
Top 20% of 20% Purchase Frequency
Top 20% of 20% ATC Frequency
Product Specific of Less Popular Variants - VC
Product Specific of Less Popular Variants - ATC
Product Specific of Less Popular Variants - IC
Product Specific of Less Popular Variants - PUR
Email Subscribers
Email Unsubscribers
Email Openers/Clickers
Email Non-Openers/Non-Clickers
Holiday Shoppers
Discount Code Users
Opters Out of Ads
Messenger Subscribers
VIP Members
Website Button Clickers
Website Scroll %
Pre-Purchase Upsell Buyers
Post-Purchase Upsell Buyers
Post-Purchase Downsell Buyers
Collection Viewers