Funnel
bofu
Benchmark
1%-5%
Solution
If your sales CR is between 0.5-1.5%, there is def. room for improvement. More important than sales CR is ROI though. If your ROI is 2-3X or more but your sales CR is low, let's say 0.5%, you're still doing great! If you are not profitable and your sales CRT is low, then you would have to look at the biggest problem inside your funnel and fix that. Once that is fixed, you fix the next one. Take it step-by-step. If after fixing you still don't get your funnel to work, you could try to change your sales conversation event. For example, you could change from sales page to webinar or sales call. If that still does not work you have an offer strategy problem. Re-work your offer, your avatar, your positioning and your pricing